The Internet is one of the most powerful tools that your business can leverage. In fact, it’s no secret that having a strong online presence is highly conducive to long-term success.
But, you’ll need to have a strong understanding of current digital marketing trends in order to maximize your performance. Listed below are a few of the most notable for 2021.
Let’s take a look.
In the past, social media was a tool that businesses often leveraged to facilitate brand discovery. In 2021, however, it will become a tool that can help facilitate social sales.
This is due to the fact that the entire world is more connected than ever before due to the utility that the Internet provides. People are constantly posting updates about their lives, experiences, and what’s on their minds. It is also where many people spend a large amount of time daily.
So, it should come as no surprise that social media users are quick to recommend a product or service that has benefited them in some way.
But, social media will also serve to be a double-edged sword in this manner.
Customers that have had a negative experience with a particular brand will also be quick to voice their disdain. Regardless of what your users have to say, your brand will need to have a strong presence on different social media platforms so that your audience can learn more about you.
Additionally, you should frequently post useful content that is easy for others to share.
As voice technology becomes more and more advanced, voice search becomes more common. This means you will need to take a step back and consider what keywords your audience is speaking instead of typing.
For example, let’s assume that a particular user is searching for the best place to eat Vietnamese food in Seattle. Although they would likely type ‘best Vietnamese food Seattle,’ they may be more likely to say ‘where is the best place to eat Vietnamese food in Seattle?’
As you can tell, this opens up a host of new opportunities in terms of what keywords you are able to target.
Most of us are no strangers to blocking ads. Some companies, though, have even taken the steps to prevent users from using adblockers.
Although this might seem beneficial in theory, it often only serves to deter users from interacting with your website. For example, let’s assume that a user reaches your site while having an adblocker active.
But, they won’t be able to enter your site until they disable their adblockers. Instead of taking the time to deactivate this tool (something that many users are unaware of how to do), they may simply leave your website visit a competitor instead.
If you find that many of your paid ads are being blocked, it’s best to reallocate this part of your budget into other endeavors. Forcing users to view your ads both has a negative effect on your brand reputation and only serves to push your audience away. Over time, this can actually harm your performance instead of helping it.
Although customer segmentation isn’t a new concept, it is expected to become substantially more common as 2021 continues. For those who are unfamiliar with this term, it involves breaking your audience up into different segments and targeting them individually.
This is in contrast to the conventional strategy of using an overarching marketing campaign to reach them.
When you divide your audience into different groups, you’re able to target them more effectively. One of the most common ways to accomplish this is to change the way you target male and female users within your audience.
But, you can go far more in-depth with this method.
You can segment your target demographic based on their behavior, their previous interactions with your brand, etc. In fact, it’s not uncommon for a single business to have multiple email lists that corresponded to the different segments of their audience.
When implemented correctly, you can drastically increase the ROI of your marketing strategies.
As the name suggests, interactive content is any type of content that your audience needs to directly engage with. Some of the most commonly seen are quizzes or surveys.
It may seem simple in practice, but interactive content can substantially increase the amount of time that your audience spends interacting with your brand.
The benefits don’t stop here — interactive content can be leveraged in order to collect additional data from your audience.
This could be used to determine certain traits about particular users within your demographic and then segment them into different groups. From here, you can make use of more precise marketing in order to reach these people more effectively.
When possible, it’s recommended that you make your interactive content as engaging as possible. This means it’s never a bad idea to include useful widgets, games, etc. The more time that people spend engaging with this content, the more effective your marketing strategy will be overall.
So, it’s highly recommended that you keep them in mind. From here, you will be able to fully leverage the digital marketing trends of 2021 and hit performance metrics like never before.
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