Advertising and marketing your business can be such an expensive process that many business owners rely solely on word of mouth as marketing. While this can be effective, it will take a chunk of time to build up your clientele with this approach, and it also makes it so your company can never grow past your ability to reach out and follow up.
Online marketing can deliver impressive results on a small budget if planned and performed effectively. That means that you need to have the right things in place to ensure you get the best ROI possible and get the right customers.
Sometimes it can be difficult to track your return on investment using traditional marketing methods like print or billboard advertisements. Even with the limited metrics they provide you run into things like measuring attention. Be honest, when was the last time you watched tv without picking up your phone whenever any commercial came on.
With online marketing, you are able to track your ROI using tools such as Google Analytics, which can give accurate details on how much traffic and sales each of your online advertisements generated. You also have the ability to only pay for actual activity on your site which means you know you had that person’s attention at that moment and most likely they fell into your target audience.
It’s possible to see quick sales and profits using something like Pay-Per-Click (PPC) marketing. PPC marketing allows you to show specifically tailored ads to targeted customers by choosing specific keywords.
Your ads will then be shown when anyone searches for that particular keyword on a chosen search engine, such as Google. You only pay when someone clicks your ad and most campaigns are targeted to people in a purchasing mind frame. We want to target “food near me” vs “what does a hamburger taste like”.
While there is potential for quick profits, there is also a risk of heavy losses if you don’t set up the ads effectively. When you’re new to PPC advertising, it would be highly beneficial to seek the advice of an expert. Take a look at some of our PPC Packages in The SMB Hub marketplace if you would like to learn about having a professional manage your campaign.
Search Engine Optimization, or SEO, is more of a long-term approach, but if done correctly, your website can appear at the top of the search engines for free. This will ensure that many targeted prospects will see your website.
While this approach can be free, it can be competitive, so many companies pay an expert to optimize their website to ensure that top spots are achieved. If your website does a good job of converting visitors to sales, even paying an expert to get that top spot can be well worth it.
Your website never sleeps so there is never a time that you won’t be reaching new people. There are millions of internet users that frequent the internet on a daily (and nightly) basis. Many businesses that are successful realize that their website is an extension of their sales team that never sleeps or takes a day off.
If you can reach out to these people and deliver real-time feedback and interaction, you’ll be able to build brand reputation, recognition, customer loyalty, and new customers. As your customer base increases, so will your sales and profits.
Most people are now using their mobile phones to access the internet. However, this doesn’t mean that you should quit targeting desktop and tablet users. Online marketing will enable you to target multiple devices. Targeting every customer’s device effectively will help to bring higher conversion rates.
With online marketing, you can promote your business and services around the globe. It’s like the whole world is in your backyard!
The internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can bring a bright future for your business that you dream of.
Get started today with your own free business dashboard by The SMB Hub. There you will get access to our business marketplace which gives you access to some of the best online marketing services available with fair and transparent pricing.
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