7 Factors to Consider When Creating Digital Marketing Plans

digital marketing plans

Over 60% of your leads won’t convert for about three months. Meanwhile, 79% of leads will never convert into sales. It’s no surprise that 61% of marketers claim lead generation is their top challenge.

When establishing your digital marketing plans, there are seven key factors you need to keep in mind. Otherwise, you could miss opportunities to generate leads and sales, too.

Read on to discover the marketing strategies you need to consider before going live with your campaigns.

1. Establish Goals

Before rushing to go live with a digital marketing strategy, take the time to outline distinct goals. Outlining your goals will give your digital market plans more direction. You can determine what tactics and channels you’ll need to utilize to accomplish those goals.

For example, you might want to:

  • Generate website traffic
  • Improve Google rankings
  • Generate brand awareness and recognition
  • Become a thought leader within your niche
  • Establish your credibility
  • Build trust and loyalty
  • Improve your ROI

When outlining your goals, make sure they’re SMART and aligned with a key performance indicator.

For example, perhaps you want to generate 15% more website traffic using SEO blogging by the end of the fourth quarter. You can use Google Analytics to determine which blog posts are helping you generate the most traffic.

Measuring the success of your efforts can help you determine if it’s time to make a change to your campaigns. If you’re struggling to accomplish your goals, it’s time to reevaluate.

Without goals, however, you could waste time and money on efforts that don’t align with your overall business objectives. 

2. Research Your Audience

You can also develop more effective marketing plans by profiling your target customer. Researching your audience will help you personalize your marketing materials. Personalization can help you emotionally connect with consumers.

Forging that emotional connection could encourage them to trust your brand, leading to sales and brand loyalty.

In fact, about 98% of marketers say personalization successfully advances customer relationships. Another 90% say they’ve experienced a lift in results after personalizing content. Personalization could even boost your marketing ROI by eight times.

If you hope to reach a broad audience, segment your customers into smaller buyer personas.

For example, you shouldn’t target “middle-aged females.” Instead, focus on females between the ages of 25 and 40 who are active in the workforce. Maybe they’re active on social media platforms like Instagram, earn $50,000 a year, and spend a lot on beauty products.

Target consumers based on demographics and psychographics to determine how to best appeal to those customers. For example, you can consider age, gender, location, marital status, buying behaviors, interests, and hobbies.

Pay special attention to the pain points your customers are experiencing. Then, use content marketing to show them how you can help.

Learn more about the buyer’s journey, too. Determine how customers reach point A to point B before making a purchase. Establishing a buyer’s journey can help you determine how to place your messaging. 

3. Update Your Website

While establishing your buyer’s journey, it’s also important to consider the touchpoints consumers use when interacting with your brand. Then, determine what marketing channels you can use to communicate with your audience. For example, consumers will likely visit your website when researching your brand.

Other important channels include paid ads, social media, search engines, influencers, and emails.

If your website is old and outdated, invest in web design and development services this year. Otherwise, an old website could hurt the rest of your digital marketing plans.

Make sure your website is secure, fast, user-friendly, and mobile-friendly. Make sure it appeals to Google’s Core Web Vitals to offer a positive user experience, too.

Then, establish more than one conversion opportunity on your site. For example, you can use a lead magnet to generate email subscriptions. 

4. Establish Branding

Distinct branding can set your business apart from others within your niche. Otherwise, you could fade into the background. Consumers might confuse your business for another, too.

Before going live with the rest of your digital marketing ideas, establish your brand guidelines. Outline your company’s:

  • Logo
  • Color palette
  • Font styles
  • Voice
  • Tone
  • Personality
  • Mission statement
  • Vision statement

Brand guidelines will keep your team on the same page to ensure brand consistency. In time, consumers will begin to recognize your brand on sight.

5. Create Compelling Content

As you outline the marketing strategies you plan to use this year, have a plan for your content creation and distribution. Content marketing will help consumers learn more about your brand. You can use your content to generate brand awareness, trust, and leads, too.

First, research the keywords consumers use to find your website online. Keyword research will help inform your content marketing strategy. You can create content based on the searches your customers complete online.

Then, you can use search engine optimization (SEO) to ensure your content appears for those searches. SEO will help you generate brand awareness, web traffic, and leads. 

You can also share your content on social media and through email marketing to generate traffic and leads.

When creating content, focus on quality over quantity. Create helpful posts that demonstrate your expertise, authority, and trustworthiness to attract new customers. 

6. Stay Current

Your digital marketing plans shouldn’t remain concrete. Instead, make an effort to keep up-to-date with the latest trends for each strategy.

For example, SEO trends include video content, EAT, voice search, and image search. Social media marketing trends vary based on the platform you’re using. Keeping track of these trends will ensure you remain relevant in front of your target audience.

7. Automate, Track, and Adjust

Try to automate as many tasks as you can to save time and minimize human error. For example, you can automate a drip email marketing campaign or your pay-per-click (PPC) advertising. 

Have a plan for tracking your progress and KPIs to ensure you’re accomplishing your goals.

If you’re not, refine your campaigns to generate better results over time. 

Perfect Digital Marketing Plans: Apply These 7 Tips for Success

Developing your digital marketing plans now could set your business up for success over time. Use these seven tips as you begin developing your marketing strategies. Make sure to continue adjusting your campaigns to improve your ROI.

Then, get ready to watch your business grow.

Need help developing these digital marketing ideas? We’re here for you.

Drop us a line today. 


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