81% of consumers say that they need trust in a brand before buying a product. Many of these people discover new products and services through social media platforms. But with so many businesses out there on social media, how can you build trust?
The answer lies in creating a strong brand identity.
This will encourage potential clients to engage with your business. It will also make you stand out against competitors and grow a customer base organically.
This article gives you some marketing tips to boost your brand online. We cover creating a consistent, relatable brand so customers keep coming back. We also touch on optimizing your content using SEO to push your content to the top and gain credibility.
Let’s get into it!
Making your brand consistent and easy to recognize across all platforms is vital. This includes keeping the colors, fonts, and logos the same so clients can identify you with ease.
There should also be consistency in the tone and style of your content. If your voice doesn’t match across platforms, content may come across as disjointed.
The time and days on which you post should also be regular. This is beneficial for leveraging social media algorithms to boost reach and engagement. It also fosters a sense of trust and excitement with your followers.
The tone and style you choose should be dependent on your target audience. The type of content may also vary depending on the main platforms that you use.
For example, TikTok and Instagram tend to have younger users. Facebook and Twitter have a more diverse demographic.
Tailor your content within your brand “persona” to captivate your target audience.
To help you keep track, perform regular social media audits. This ensures your brand is consistent and highlights business progress over time.
Also, it can assist in tracking customer interactions and feedback. This is key to developing a relationship with them and improving marketing efficacy.
SEO optimization in your branding is important to make your business searchable. As a small, or location-dependent business, capitalizing on Google searches is vital.
Using SEO keywords in your branding helps search engines identify your content easily. Choose a small selection of words that fit into your particular niche. This makes your brand easy to recognize both offline and online.
A good tip for choosing your primary keywords is to find “trigger words.” These words evoke an emotional response in followers, such as happiness or excitement.
It can be hard to find keywords with a high search volume and a low amount of competitors on search results. But, there are lots of great tools and services out there to help you identify the best words to use.
We hope this marketing guide has given you ideas for building a strong social media brand. Having a distinct online identity helps forge genuine connections with new clients.
Need some support in developing your brand identity online?
Then consider hiring a specialist social media marketing firm to help. Here at The SMB Hub, we offer a comprehensive set of services to grow your social media presence. We love helping small businesses level up their marketing to hit their targets.
Get in touch with us to find out how we can help your business today!
Created for Business Everywhere