Google Business Profile Video Verification Checklist

Before opening the camera, decide how you will show your location, your business, and your access to it in one continuous recording. A polished promotional video will not do that job. You need a clear record of the business you actually operate.

This checklist is for the video recording option. Google selects the verification methods available to each profile; a recorded submission and a live video call are different processes. Start with the option shown in your account. Google’s verification methods

What to show in the video

Google requires an unedited recording lasting at least 30 seconds, captured and uploaded on a mobile device through the profile. An offline recording cannot be uploaded later. Keep other people’s faces and private or sensitive information out of view.

Evidence	Storefront or hybrid business	Service-area business
Location	Street sign, building number, or nearby landmark	Identifiers around the operating address
Business	Permanent signage matching the profile’s name	Work equipment, tools, or other business materials
Management	Access to an employee-only area or system	Performing the service or unlocking a branded work vehicle

These summarize Google’s video requirements; choose evidence appropriate to your business and read the full requirements before filming. Keep the route continuous. A sign by itself does not show your authority to manage the business.

Write a route you can follow

A useful plan says what you will show and how you will get from one scene to the next. Fill in this worksheet:

Part of the route	What I will show	What I need ready
Start	[Recognizable location detail]	[Safe position with a readable view]
Business evidence	[Sign or actual work equipment]	[Clear path and access]
Management evidence	[Business access or activity]	[Keys or authorized access]
Final check	[Any missing detail]	[A reminder on the scene list]

Walk the route once without recording. Check whether you can read the planned details from where you will stand. Put customer documents away, clear obstacles, and choose a time when other people are unlikely to enter the frame. If the route involves stairs or traffic, change the plan so you can film safely.

Example: a repair shop

For a fictional repair shop, the owner might plan a route from the building number to the shop sign, then into a staff-only storage area. The rehearsal reveals two practical problems: afternoon glare makes the name hard to read, and a customer invoice is lying beside the doorway.

The owner changes the recording time and puts the invoice away. Neither change guarantees approval; both make the intended evidence clearer without exposing a customer document.

Example: a mobile service business

A mobile repair operator could plan a route from a nearby street identifier to their work van and equipment. Before recording, they check that the keys are available and the tools can be shown without unpacking everything halfway through the recording.

Do not change a home-based business into a customer-facing storefront just to resemble another business’s video. Use the representation that matches your operation. Our service-area local SEO guide covers that distinction.

Record, review, and upload

On your mobile device, open the correct profile, choose Get verified, then Business video, and follow the prompts. Review the recording before uploading. If it misses something, record it again rather than editing separate clips together. Google’s submission instructions

Before you submit, check your worksheet against the recording:

• Is every planned detail actually visible, rather than merely mentioned?
• Can you read the important text without guessing?
• Did you show the full route you planned?
• Did a customer, document, or screen appear unexpectedly?

Keep a note of the profile, submission date, and status shown after upload. That gives anyone helping you a precise starting point if there is a problem.

If verification is unsuccessful

Google says review can take up to five business days. If the account shows Review issues, read the stated problem before trying again. If Get verified returns, follow the available verification options. Google’s review and troubleshooting guidance

Separate recording, upload, and review failures in your notes. “Upload failed before completion” is a different problem from “video submitted, then rejected.” Save the visible message and explain which step failed if you contact support. Do not promise staff a launch date based solely on an upload attempt.

Once verification succeeds, check the public website link, hours, and contact details using our Business Profile checklist.

Verification also gives you a reason to review how inquiries reach your team. SMBcrm is one option for organizing customer follow-up; it does not control Google’s verification decision. The SMB Hub has a commercial relationship with SMBcrm; see our affiliate disclosure.