Running a small business can be infinitely rewarding, as any operating business owner can tell you. That doesn’t mean it doesn’t come without its many challenges, and making your business stand out from the crowd is a major one.
For many, this is where an SEO campaign comes in.
Search engine optimization (SEO) is a long-term strategy that can take some time to see significant results. But that doesn’t mean you can’t track your progress and measure your success along the way.
In fact, it’s important to do so in order to make sure your SEO efforts are paying off. What are a few key metrics you can track to measure the success of your SEO campaign?
Read on, and we’ll walk you through what you need to know.
Organic traffic is the number of visitors who come to your website from organic search results. This is a good indicator of how well your website is ranking for relevant keywords.
There are free outlets like Google Analytics online that can help you to accomplish this, though you may get better results through a different source.
Keyword rankings are the positions of your website in search engine results pages (SERPs) for specific keywords.
The higher your rankings, the more visible your website will be to potential customers. Of the different tracking data you’ll pull in, this will be among the most important to the construction of your campaign itself.
CTR is the percentage of people who see your website in SERPs and click through to your site.
A high CTR indicates that your website’s title and meta description are relevant and compelling to potential customers. This is very important website data, as it tells you how successful your attempts at pulling people in actually are.
Bounce rate is a metric that charts the number of visitors who depart your website after viewing only the initially opened page.
A high bounce rate can indicate that your website is not providing the information that visitors are looking for.
If you have a high CTR but then a high bounce rate, you can hone in and recognize that it’s your website, not your campaign, that’s causing the problem.
A website redesign might be in the cards if that is the case.
Conversion rate is the percentage of visitors who take the desired action on your website, such as making a purchase or signing up for a newsletter.
A high conversion rate indicates that your website is effective at converting visitors into customers. In a sense, this number will be the inverse of your bounce rate.
This is a metric that measures the overall success of your campaign.
Above are just a few of the many metrics you can track to measure the success of your SEO campaign. By tracking these metrics, you can see how your efforts are impacting your website traffic, rankings, and conversions.
Plus, you can use this information to make adjustments to your SEO strategy as needed.
Need more help designing a plan to boost your search engine ranking? Looking for an even more thorough SEO guide? Give us a call anytime for help.
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