These days, designing a website for mobile users isn’t optional—it’s a critical part of your brand’s success. After all, more than 60% of all web traffic comes from mobile phones.
So many people use smartphones these days that it’s not unusual to see more households with mobile devices rather than desktops.
As you might imagine, the user experience is very different on a mobile screen compared to a laptop or desktop. You need your website to have a responsive design, and here’s why.
Google has a mobile-first index, and it’s been that way for years. In short, that means that Google primarily uses the mobile version of a website and will show it to mobile users. Search engines prioritize websites that offer accessible and valuable content to all users.
So, you need a responsive and mobile-friendly website to rank favorably.
If you know anything about web design, you’ve likely heard of user experience (UX) design. But what does that really mean?
UX design is the process designers use to create a system that provides the best experience for users. It includes design, accessibility, market research, product development, strategy, and more.
Website development must consider the needs of the user. A professional web design team ensures you get a responsive site that reflects your brand.
Poorly designed websites make users wary, which certainly doesn’t create a wonderful first impression of your brand.
Your goal should be to create a positive experience on all devices, especially for mobile users. It should be easy for them to browse your website, find what they need, and stick around.
When visitors land on your website, you want them to see you as a professional and reputable source. To earn customer trust and encourage them to buy your products and services, you need to give them a great web experience.
Improving search engine optimization involves many elements, from ranking for the right keywords to optimizing your website. If you want to improve SEO, you need a responsive website that’s designed with mobile screens in mind.
You also have to consider loading page speed. Your pages need to load quickly and without issue. The longer it takes a page to load, the more likely users are to leave.
Speaking of users leaving, optimizing your website for mobile can help you to keep bounce rates low. A “bounce” is a single-page session. Your bounce rate is your single-page sessions divided by all sessions.
Depending on your website design, high bounce rates are typically a bad sign. It can indicate that users aren’t sticking around or clicking on anything else.
People might leave your website without visiting any other pages for several reasons. For instance, it could be due to bad design, long loading times, excessive ads, intrusive bots, etc.
These are all elements to keep in mind when designing a website.
As you can see, there are many reasons to focus on mobile users when designing a website. Mobile internet traffic will only continue to grow in the coming years, so you have to create a responsive design.
Thankfully, you don’t have to do it all on your own. At SMBHub, we design beautiful and mobile-friendly websites for all types of businesses. Contact us to learn more and get started.
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