The Role of Content Marketing in Building Brand Authority

Content Marketing

Branding couldn’t be more important for your marketing strategy or your bottom line.

Over 50% of consumers don’t trust brands, so how do you build this trust with your customers? It involves establishing a sense of authority over your niche by demonstrating your knowledge and expertise.

One of the best ways to do this is with content marketing. In this post, we’re going to explain the role of content marketing in brand building and give you a short marketing guide that’ll help you create the right content for your audience.

Content is – and always will be – king, so keep reading and learn how to build a trustworthy brand with your content.

The Importance of Brand Authority

Brand authority can be defined simply by how much trust your customers have in you as a source of information. More brand authority gives you more sway within your industry and makes it easier to boost conversion rates. Less brand authority makes it hard to stand apart from the competition.

It’s important because it can draw more customers into your orbit. They’ll trust what you say and be more likely to buy your products or services as a result. One of the best ways to set up this authority is to create a stream of content that is both interesting to read and informative.

How Content Marketing Boosts Authority

The content that you post online is representative of your brand identity. If you’re able to bring a lot of clarity to a variety of different concepts within your niche, people are going to start taking notice.

You can do this with blog posts on your site, social media posts, infographics, and business videos, among other things. Here are a few content marketing tips:

Blogging

Your blog posts should be well-written so that they’re entertaining and engaging, but they should be full of information. You should aim to educate your readers to build that trust we’ve been talking about.

Social Media

When it comes to social media, it’s about posting often. Try posting a mix of entertaining and informative content to really solidify your online voice. There’s a lot of customer trust to be built using social media.

Videos

Most people would rather watch a 5-minute video than read a 2,000-word blog post on the same subject. Videos are a great way to showcase your brand personality while clearly displaying a high level of knowledge about your products and niche.

Other

Infographics are a simple way to educate your audience. They’re visually attractive and clearly state important information and stats without cluttering the message. If you perform your own research, even better.

You can also associate with other trusted brands, do guest posts, and work with the right types of influencers. Try expanding your media channels with webinars and podcasts to really solidify your position within your niche.

Build Your Brand Authority Today

Content marketing is one of the most important aspects of a strong digital advertising strategy. Along with SEO and paid ads, you can use content marketing to establish your brand authority and become the big fish in your niche.

It’s not as easy as it sounds, however. If you need help crafting the perfect content marketing strategy for your brand, contact us at The SMB Hub to learn more about our digital marketing services.

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Josh Wendt

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