The Role of User Experience in Website Development

Website Development

You know the feeling of an unusable website. You’re clicking around like crazy, trying to get the buttons to do what they said they were going to do. You’re refreshing the page repeatedly until, exasperated, you give up and close your browser.

Now think about how your customers feel when they visit your website. If there’s even a small chance that your website has a bad user experience, it’s time to invest in website development. 

An experienced website design expert can boost your website speed, improve website usability and help you increase customer satisfaction. Check out the rest of this article to get up to speed on the benefits of a good user experience. 

Attracting and Retaining Traffic

Your website is a customer-facing extension of your business. Your website should make things easier for customers so they come back again and again. If the user experience is done well, you might even be able to get customers to refer friends to your website.

When it comes to attracting and retaining customers, your website is as important as any salesperson’s. That’s why it’s worth it to invest in a website designer who understands the principles of great user experience. 

Driving Desirable Actions

Your website design should guide people to buy your product or service. It could also drive people to other actions such as signing up for your email list. One way to improve your site’s usability is to listen to user feedback.

Ask a group of people to navigate your website. Find out if they were able to take the actions you want your customers to take, or if your site steered them in another direction.

Improve Search Result Rankings

Google and other search engines take website usability into account when ranking websites in search results. If your website has a good user experience, people will stay on your website. Google takes this as a signal that the website is worthy of a first-page ranking.

If users get frustrated with your site and click the back button to return to the search results page, Google sees this as a sign that your website is low-quality. 

Beating the Competition

User experience is one factor that can help your business differentiate itself from the competition. If a potential customer tries out a competitor’s clunky site before coming to yours, the user experience could be the thing that convinces them to choose your company.

Of course, the opposite is also true. You could lose business as a result of your competitors having a better user experience. 

Website Development and User Experience

User experience isn’t just a buzzword; it’s a real factor that can drive revenue or cost your company business. A great user experience designer is as important to website development as a graphic designer, writer or developer. You can start building a quality website today by contacting the team at The SMB Hub. 

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Josh Wendt

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