Content marketing. It can be essential in order to grow brand awareness for your business.
More importantly, it can be essential for the survival of your business. Over 30% of businesses in the United States fail within the first two years.
How do you prevent this? You need to gain good brand awareness to get as many eyeballs on your business as possible. The best way to do this is with effective content marketing ideas.
So, what is content marketing? What are the best marketing plans for your business?
This is your guide.
Content marketing is content that is generated by your business for the purpose of getting the business more attention. Your audience needs to find it useful and it needs to be memorable for the audience to keep coming back for more.
As a business, you are creating and sharing this content to spread your message and to get people engaged with your business and even other like-minded people.
This type of marketing gains your brand credibility plus it can lead to future sales for your business.
One way that you can execute content marketing is by using social media to spread your messages and ideas. You can post videos, pictures, and even statements on these sites and you will be exposed to a large audience.
In the United States alone, about 72% of adults use at least one social media site. So, by using social media, you can potentially have brand exposure to more than seven out of ten Americans who have real purchasing power.
Social media provides a lot of flexibility with what content you can put up there. Some sites specialize in videos while others specialize in pictures, short messages, discussion groups, and more.
You have a lot of different uses when it comes to social media content marketing. However, one of the best perks of going this route is that you directly get to engage with your audience.
You have the ability to personalize your relationship with your audience by going this route. Plus, you can get a closer look at what your audience likes and does not like about your business.
The next type of content that you can produce is videos. They allow people to see the message that you are trying to present rather than reading about it or hearing about it.
Truthfully, if your business does not use video marketing then you are already behind. This is because 86% of businesses out there use video as a marketing tool.
Think about it. Are you more likely to remember a video that you watch or a podcast that you hear?
Videos can help anchor memories and they should be a marketing tool that you are taking advantage of.
This is also another tool that can help you build a more personal relationship with your audience. The reason why is that most businesses are putting a face to the name when they use video. Essentially, they either have a spokesperson or someone high up in the company speaking in these videos.
So, it allows an audience to get to know a business and get a better idea of what they are all about.
Another tool that you can use for content marketing is infographics. These can be useful because they provide a visual of the message that you are trying to get out to your audience.
It can be a great way to show your audience why your product or service is superior to your competitors.
For example, let’s say that you own a phone service company and you make an infographic to show people how much more land coverage you provide in the United States than your competitors.
The infographic can visually state that your phone service covers 95% of the land in the United States while your competitor only covers 80% of the land.
This can lead to a big size difference visually, thus increasing the chances of your audience having that message stuck in their heads. They will remember that you have superior coverage to your competitor and then they are more likely to buy your service.
Finally, consider writing articles for a blog on your website. That can give your audience informative and/or entertaining material for them to read.
Regardless of which demographic you go for, you can give those that appreciate reading something to read and allow your audience to learn more about your business. In these blogs, you can give people an idea of who you are, what your business stands for, and why they should use the product or service that you are providing.
It allows you to spread your message and ideas over a longer period of time. Best of all, if your audience likes the content that you are putting out on your blogs, they are more likely to make frequent visits to your website. In return, this can lead to more sale conversions on your website.
These are just some of the content marketing ideas that you can use to increase brand awareness for your business. You can use anything from social media to videos, blogs, infographics, and more.
Remember, the purpose behind this is to increase brand awareness for your business and to develop a more personal connection with your audience.
Do you want to see more marketing ideas? Message us to see how we can help you today.
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