The Ultimate Guide to Website Design Ideas in 2022

website design ideas

Over 10,000 websites are created every hour. So, making a website for your business that stands out from the pack can be a challenge.

That’s why you should look into the top design ideas that are out there this year. And we can help you out with that. Read on to find out all about the top website design ideas for your business.

Optimize Your Website Design For Mobile

One of the best things you can do for your business website is to optimize for mobile. Some website building sites have a built-in option so you can optimize for mobile with a few clicks of a button.

One important aspect of making your website mobile-friendly is to not over-crowd it. Having to reorganize a bunch of different elements on a page can take forever, and it might not fit or look good. Keep your website design simple and clear so that people will be able to navigate it no matter what device they’re using.

Add Video

Video content is a great way to add value to your website. Videos keep people on your page for longer, and keep them engaged with what you’re doing. A lot of people prefer to get information from video rather than reading it, too, so they’ll be more likely to learn about what you’re offering them.

Of course, creating video can be a lengthy process. You might want to use testimonials about your products and services. Or you may want to create do-it-yourself or how-to videos, so that people gain knowledge from your website and therefore associate authenticity with your business.

You can create simple videos with your smartphone but for something truly professional you’ll probably want to have at least some equipment and editing software.

And, too much video can be hard for some computers to process, so don’t fill the page with dozens of different videos. Have click-throughs, so that people can choose to look at videos or not.

Use Imagery Right

Have blocks of text on your website won’t make it appealing for audiences. Instead, you should break it up with different images. But, don’t just throw random images on your website.

Look for ones that are relevant, or take some of your own. If you own a clothing store, for example, you might want to show off some of your great clothes and what your store looks like. If you need something more generic, there are lots of stock photo options out there for you to choose from.

Check how your finished design looks on multiple different computers and devices. Images can distort across platforms, so you’ll need to ensure that your page converts correctly.

Create an eCommerce Section

Depending on what your business is, you can consider creating a section of your website for eCommerce, so that potential customers can view and buy your products with a few clicks of a button.

If you’re planning an eCommerce section for your website, you’ll want to take additional security measures to keep your customer’s information safe. After all, you don’t want to have to apologize for personal information leaking if something goes wrong.

If you’re new to the world of website creation, you’ll want to talk to professionals that can help you set up a new website or improve your existing one.

Make It Accessible

Websites have certain guidelines they have to follow to be ADA-compliant. But, there are more steps you may want to take in order to make your website as accessible as possible.

You can use the Web Content Accessibility Guidelines as a tool to help you make your website ADA-compliant. You can do things like add metadata to the images on your website with descriptions so users with screen reader technology will still be able to know what they are.

A lot of ADA compliance measures involve the code of your website, making sure that everything is properly tagged so that different support devices can navigate it. You should also ensure that any video content you have is captioned, so that people with hearing disabilities will still be able to engage with your content.

And, generally having a clean layout will also help with ADA compliance. It’s easier to navigate visually, and easier for support devices to navigate on their end.

Add a Sense of Community

If you’re a small business with a physical space, use your location to your advantage. Have an events section of your website, whether it be for events you’re throwing, events your business is participating in, or events that are relevant to your business’s interests.

You can also add links to your company’s social media pages to your website. That way, people who are interested in your business will have a constantly-updating platform to turn to, and they’ll be able to reach out if they have any questions or concerns.

But you’ll also want to make sure that your social media platforms are monitored and updated regularly, so that comments don’t end up sitting unanswered for long periods of time – that won’t help your business’s image.

Talking about your story and your staff can also help give your audience a sense of community. So, you may want to add an “About Us” page on your website.

Website Design Ideas: Start Today

There are a lot of website design ideas out there. So, how do you know what benefits you? Well, the professionals can help you out.

Are you confused about how to get started? The SMB Hub has everything you need to get you on your way.


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