Building a Successful Email Marketing Campaign From Scratch

In 2022, an estimated 4.3 billion people worldwide were using emails, and this is expected to grow to 4.6 billion by 2025. If you want your business to grow and succeed, there are several forms of marketing you should be using. One of the most effective is email marketing, which can have a huge impact if done right. Establishing a strong email marketing campaign will help you connect with your audience and achieve your business goals. In this email marketing guide, we’ll cover everything you need to know to build an effective strategy from scratch. Keep reading for more.

Build a Targeted Email List

You want a list of quality leads that have an interest in your brand. Converting your website visitors to subscribers is a good way to do this. Develop appealing opt-in forms that will encourage people to sign up for your email list. Using a product Like SMBcrm to create welcome gates, lightbox popups, and exit-intent popups are all good ideas for this.

Know Your Goals

Having clear goals will help with the creation of any strategy. You should know exactly what you’re working towards as it will help guide your journey and inform your decisions. This should be one of the first things you do and is essential for marketing effectively.

Understand Email Types

You’ll likely use a range of types of emails throughout an email marketing campaign. This can include things such as:

Welcome messages
Subscriber signup confirmations
Purchase confirmations
Weekly newsletters
Promotional emails

These will help you keep things relevant for different situations.

Know Your Audience

The better you know our audience, the more effective your email marketing strategy will be. Use Google Analytics and your social media pages to gather useful information. You can then cater your emails so that they’re more suitable.

Use Technology Wisely

There are all kinds of tools that can make things more effective. Automation tools can streamline processes, and you can use templates to create standardized emails. With time, you’ll get better at using these tools to your advantage.

Plan Emails and Follow-Ups

Consider things like how often you should be sending emails, what the best types to use are, and the kind of content you want them to contain. People don’t always respond to the first email they see, so follow-ups and reminders can be very effective.

Craft Your Subject Line

Subject lines might not seem like a big deal, but they can have a surprising impact. A good subject will convince people to open an email, so if you don’t put much thought into it, many of your emails won’t even get read. It can be a good idea to highlight what your customers will get from opening the email. Using people’s names helps, and you should avoid spam trigger words.

Write Your Copy

Start with a hook that encourages people to continue reading. Keeping email copy fairly short is ideal, and if you can personalize things, that always helps. Catering emails to the needs and interests of specific users will increase the amount of engagement.

Focus On Email Marketing Design

If your emails don’t look good, people won’t want to read them and it will reflect on your brand. Don’t put in too many images, and ensure your emails are mobile-friendly. Using alt tags for images will also help people who have accessibility issues.

Test and Track

Keep track of how your emails are performing. You can determine areas of weakness and make improvements to make your email marketing campaign more effective overall.

Your Email Marketing Campaign

It’s important to work on your email marketing campaign, and you can keep improving it with time to get better results. The SMB Hub offers a range of services that can help with things like email marketing, reputation management, direct marketing, and more. Visit our services page to see more about how we can help your business today.