The choice of advertising methods depends on your business and goals. There are two main approaches to paid advertising:
1. Push Advertising: You target your most likely prospects and invest in displaying your message to them directly.
2. Pull Advertising: You identify what your customers are seeking and display your ad when someone is actively searching for relevant information.
Each method offers distinct advantages, and understanding your audience and their needs can help determine the most effective strategy for your business.
The range is quite extensive. Nonetheless, we generally advise against running campaigns for less than $300 a month for most businesses. On the higher end, it boils down to the efficiency and predictability of your ad ROI. If you're aware that you earn $3 for every dollar spent on ads, how much would you be willing to invest?
Created for Business Everywhere