Did you know that there are about 600,000 new businesses in the United States each year? Unfortunately, a large percentage of these companies fail after one or two years.
One of the greatest ways you can ensure longevity is by maximizing your business reputation. In context, this means prioritizing your customer experience.
To help build your reputation, you should also prioritize accumulating customer reviews. This will provide social proof to potential buyers or clients and make them more likely to choose your business.
Let’s explore how you can get more client reviews for your company.
1. Reach Out to Past Customers
A great way to get more reviews is to reach out to customers you have worked with in the past.
You can send them an email, give them a call, or even reach out to them on social media. If you have a good relationship with them, they should be more than happy to leave you a review.
It’s also worth considering offering them a discount or incentive for leaving a review. If your business offers quality goods or services, your customers will likely be more than happy to leave a review about their experience.
2. Ask For Reviews in Person
If you have the opportunity to speak with your customers in person, don’t be afraid to ask them for a review.
This can be done after a sale, during a meeting, or even just in passing. Many people are more than happy to leave a review if they’re asked, so this is definitely a method you should consider.
You should also convey how reviews benefit your company to help them understand the importance of leaving one.
3. Use Social Media
Social media is a highly effective way to connect with your customers and ask for reviews. You can post about it on your various social media platforms or even send out a mass email or message to your followers.
This is a great way to reach a large number of people at once, and it’s also relatively easy to do. As your social following grows, it will become even easier to accumulate additional customer reviews.
4. Use Review Sites
There are many different review sites out there, such as Yelp, Google Reviews, and Angie’s List. These sites are great places to get reviews, as they’re highly visible and easily accessible.
All you need to do is create a profile on one of these sites and then start asking for reviews from your customers. This also gives them multiple different ways to leave feedback. For example, you might have customers who exclusively use Google Reviews instead of Yelp or Angie’s List.
5. Make It Easy For Customers
When you’re asking for reviews, you need to make it as easy as possible for customers to actually leave one.
This means providing them with a link to the review site or giving them a form to fill out. The easier you make it, the more likely they are to actually leave a review. So, you should make this process require as few steps as possible.
6. Follow up With Customers
Once you’ve asked for a review, it’s important to follow up with the customer to ensure they actually left one. This can be done by sending them a thank-you email or even calling them to check in with them.
If you don’t follow up, there’s a good chance they’ll forget to leave a review altogether. So, don’t neglect this opportunity to boost your brand’s reputation.
7. Offer Rewards Programs
Another great way to get more reviews is to offer rewards programs. This can be done by giving customers a discount or incentive for leaving a review or even offering them a prize for the best review.
This is a great way to encourage customers to actually leave a review, and it’s also a good way to get more positive reviews. Just make sure that the rewards you offer are something that your audience will find useful or valuable.
What Are Common Mistakes That Businesses Make?
There are a few common mistakes that businesses make when it comes to getting reviews. One of the most common is not following up with customers after they’ve left a review.
This can cause them to forget about the review altogether or even leave a negative review because they didn’t feel appreciated.
Another common mistake is making it difficult for customers to actually leave a review. This often occurs by not providing them with a link to the review site or even making them fill out a long and complicated form.
As previously mentioned, the easier you make it, the more likely they are to actually leave a review.
Finally, businesses also make the mistake of not offering any incentive for leaving feedback. This can be a major deterrent for customers, as they often feel like their time is being wasted.
Offering them a discount or even a prize for the best review can be a great way to encourage them to actually leave feedback.
Getting Client Reviews Is Easier Than It Seems
Although acquiring client reviews can feel daunting, it doesn’t have to be. There are several different ways you can go about it, and the most important thing is to simply get started.
Try out a few of these methods, and see which ones work best for you. With a little effort, you should be able to get more reviews in no time.
Looking for other ways we can help you out in the future? Be sure to reach out to us today and see what we can do!