A Complete Guide to Small Business Advertising in 2022

Businesses spend about 2 to 5 percent of their revenue on advertising! Depending on the amount of revenue this can be a lot of money, so you need to make it count.

There are several small business advertising strategies out there and you may be confused about which one may be right for your business. The advertising strategy that works for one business may not work for yours. Additionally, you have to consider the type of business you have. Large businesses often have a bigger budget than a smaller one. 

All of these things are important and you need to take them into consideration before you decide on a strategy. Here are some tips that will help.

Examine Where You Are

The first step you need to take is to examine exactly where you are. If you have advertising and marketing strategies that you are currently using you need to take a careful look at what is working and what isn’t.

A thorough analysis of where you are will help you to chart the way forward for your small business.

Take a Look at Your Website

A lot of interaction with your brand will take place on your website. This is why it makes sense for you to ensure that it is fully optimized so that it leaves a good first impression.

The best way to do this is to make sure that you are creating content on the topics that are trending in your industry. Make sure that you are doing a lot of research before creating your website content. Choose the right keywords for your content.

Keyword research is something that you need to do to make sure that you are targeting the right keywords for your business. Always try to focus on long hair keywords because those are easier to rank for.

Although they may have a smaller search volume when you use several of them in your content you will cumulatively drive a lot of traffic to your website.

Create Videos

If you have not already started making video content to promote your business then you are leaving a lot of potential clients and customers on the table. Video content is all the rage.

The use short of form content on social media sites such as Instagram and Tiktok can skyrocket your conversion rate.

You don’t need a fancy camera or expensive lighting equipment to start making videos to promote your business. If you have a smartphone you are ready to start creating great videos. 

You may be wondering what type of videos you should create as part of your short form video content strategy. You can start with behind-the-scenes videos.

People love to see behind the scenes of a business. This means they would like to meet you and your stuff and hear your brand story.

Don’t be shy about telling them why you got started in your business. Additionally, If you make products you can also show behind-the-scenes footage of you creating them, this will highlight your product even more.

Reward Your Customers

Customers love rewards and when you show that you appreciate their loyalty to your business they become even more loyal to you. 

While you should always be trying to attract new customers don’t forget those people who show up over and over to purchase your products. These are the people who you should celebrate. They are the ones that keep your business up and running. 

The best way to do this is to make sure that you have a great loyalty program. You can give customers a discount on future orders or points for every purchase they make.

Host Giveaways and Contests

Hosting giveaways and contests is a great way to get your current customers and clients involved in your business. It is also a great way to attract new customers as well.

You can host your giveaways on social media. Encourage your current followers to share your giveaways and contest with others in their social circle. Make sure that the product that you are giving away or the prize you are offering is something that you are audience will love.

Combine Digital Marketing and Traditional Advertising

While digital marketing strategies are all the rage right now and paid advertising on search engines and social media are effective, going old school is still very valuable. The benefits of using things like billboards, signage, local radio promotion, and flyers are still there. All of these are still valuables of advertising your business. 

It’s highly likely that if you use snail mail to communicate with your customers that you will grab their attention. Make sure that the envelope you use has your logo and tagline for your business on them. You should also try to make them different in some way. 

This could be with the colors you use to decorate your envelopes. Custom building your envelopes is a great way to stand out in someone’s mailbox.

Show Gratitude

Everyone likes to be appreciated and your customers are no exception to that rule. Make sure that you let them know just how much you value them by telling them so on social media.

Whenever your customers buy a product it is a good idea to include a thank you card in the packaging. Let them know that you are thankful that they chose your brand above someone else’s. 

If you let your customers feel valued and appreciated you will have a higher customer retention rate.

Small Business Advertising Ideas

As you can see they’re quite a number of ways in which you can promote your small business effectively. It also does not have to be expensive. The key is to find the correct digital marketing ideas that will work for your brand.

Do you need to try out a variety of small business advertising in order to find the one that works best for you? Once you find out all you have to do is keep her rinsing and repeating. Over time a snowball effect will occur and your marketing campaign will be rewarded.

If you would like help with marketing your small business, please do not hesitate to contact us.

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