Keyword Research: Finding the Right Words to Target for Better SEO

Keyword Research

Are you looking to improve your SEO ranking? Wondering why you’re struggling to show up on the first page of Google?

Well, it would be wise to take a closer look at your SEO strategy and whether you’re using keywords to their full potential.

Keyword research is essential to understand the behavior of your target audience. Continue reading and our SEO guide will help you find the right keywords to drive more organic traffic.

Do the Research and Discover Relevant Keywords

When conducted properly, keyword research gives businesses valuable insights into their target audience. Using these insights and incorporating relevant keywords will attract more organic traffic to their website. 

Knowing how to find the right keywords is essential. And some tried-and-tested keyword research tools will set you on the right path.

Start by identifying a seed keyword relevant to your business. This can help you unlock many valuable keywords that can optimize your website. A keyword research tool can generate relevant long-tail keywords, all containing the seed keyword.

Long-tail keywords often have a lower search volume. Yet, they may be worth targeting because there’s less competition. A good SEO strategy might target specific, lower-competition search terms to achieve better rankings.

You can also use a keyword research tool to compare your site’s keywords with your competitors. You’re sure to find some valuable keywords by learning which keywords are sending traffic to your competitors.

Here at The SMB Hub, we have SEO specialists that can do the keyword research for you. Call upon them, and they’ll help expand your site’s reach and boost your search rankings.

Prioritize Essential Keywords

Some keywords are more valuable than others. And it’s important to assess which would be best for your site.

You should consider each keyword’s search demand, as well as the competition. 

It’s also essential to look at your list of keywords and ask questions about the intent of the searchers. Analyzing and understanding the search intent is key to nailing your keyword research. You want keywords that attract valuable users, generate revenue and yield a high ROI.

That’s not all, though. The client’s goals and expectations are central to deciding what keywords to prioritize. Plus, the budget and timeframe are also significant factors in the decision-making process.

A remarkable 39% of large enterprises admit to struggling with keyword research. While it may be difficult, prioritizing keywords is an integral part of any company’s SEO strategy. You have to take the time to understand which will deliver the highest ROI.

Overlook Keyword Research at Your Peril

Businesses that fail to do proper keyword research will fall behind their competitors. That’s because quality content needs to be SEO-friendly to attract organic traffic.

There’s no time better than the present to start researching, mapping, and implementing high-value keywords on your site.

Contact us and we can form keyword strategies that will help you outrank your competition and grow your business.

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Josh Wendt

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