In 2020, Instagram released a new feature called reels which have become one of the most popular forms of content. But what are Instagram reels?
Like TikTok, you can record short videos with edited music and features on Instagram in the form of reels. Now, that might seem irrelevant to businesses, but it’s not.
Instagram reels for businesses are vital to connecting with your target demographic and getting new people to click on your website.
So keep reading to discover why business Instagram reels are the secret to success in the modern marketing world.
Instagram marketing is nothing new in business, but the community has become saturated with repetitive content and brands competing for the spotlight.
Making Instagram content for business can be challenging when you are pressured to upload and stay in touch with your followers constantly. But reels are here to help.
Here are the main benefits of using Instagram reels for business.
When you open an Instagram account, the main aim is to get featured on the explore page where the world can discover your profile. However, getting attention to these features is notoriously tricky.
Reels are the hidden gem of the Instagram world, as 50% of users check the explore page every month. And reels are the preferred form of content in this digital space.
So, if you’re looking to attract new followers and get on the explore page, you must make reels.
Did you know that 72% of consumers prefer to learn about products via videos?
As the world moves towards more video content, reels are the best way to build better engagement rates on your posts. Instead of recording an hour-long video, you have a bite-size piece of content that will convert.
If you’re struggling to increase engagement rates, you must consider implementing Instagram reels into your content strategy.
Social media operates based on the latest trends and popular hashtags. So, you need to be up-to-date to keep ahead of your competitors. The evidence speaks for itself; people want more videos.
Therefore, you should give your customers what they want from a business!
Otherwise, your brand could fall behind and get overlooked by emerging businesses with better reels and engaging content.
Using Instagram for business doesn’t mean you must always produce serious and professional content. Sometimes, it’s good to let your creativity out!
You can record a fun vlog reel with your employees or show your users a clip of the design process for your products.
Not only are Instagram reels great for promoting your business, but they allow users to get to know the people behind the brand. Showing that you can have fun on Instagram can be hugely beneficial for your business.
And, you can experiment with new music and features while creating the reels!
The first step to making Instagram reels is learning the tips that work and how to best display your content. Besides music, some other features can help bring your reel to life.
Tagging other accounts is a common technique on Instagram as it allows your content to get shared on other pages. Plus, there’s a higher chance of other people sharing your reel on their feed.
So, if you want to expand your reach and connect with more users, tagging relevant accounts is a great tip to optimize!
When you publish a reel, it will be posted on the reel platform, but it’s also essential to show the reel on your feed.
That way, the users who are following you can engage with your reel and give the content more chance of filtering into other feeds.
Making your feed a mixture of reels and posts will create a wholesome and inviting page that more people will want to follow.
Showcasing your excellent employees is a lovely way to share content that promotes your work environment and gives your brand more exposure.
If you’re running out of ideas for Instagram reels, this is a simple and effective way to produce weekly videos that will get noticed.
For example, you can start with a weekly reel representing a new employee and what they like about their job. You can also have your employees share tips and experiences for getting into your industry.
So, when hiring new staff, you can already show them how great the company culture is, which will encourage them to apply and get involved!
Even though social media can be a fantastic place for meeting new people, it can also hurt people’s mental health.
Creating Instagram reels that promote health and wellness and sprinkle positivity in the app is a lovely way to show you care about your followers.
Getting caught up in the likes and comments can make you forget to engage with your audience authentically. And, it doesn’t take much to make a positive Instagram reel.
All you have to do is film a short clip with an inspirational quote or movie recommendation, hit publish, and that’s it!
If you’re still confused about marketing your business, let us help you navigate this complicated online world and get the most out of it. We can also provide you with the best software for managing your brand.
As social media apps keep evolving, it’s essential to adapt to the changes and make the most of Instagram reels for business. You can follow these tips suggested in the article to get you started.
However, if you want to get advice on other areas of your marketing, then reach out to our team. We offer services in marketing that will boost your engagement rates and ensure you are on top of your content management.
Click here and talk to one of the team.
We’re looking forward to hearing from you!
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