The Dos and Don’ts of Content Marketing for Small Businesses

Content Marketing

Over 80% of marketers consider content a core business strategy. In fact, 51% of businesses that invest in content marketing share posts daily. Nearly 70% of marketers say content helps generate leads and demand.

Before developing your own strategy, make sure to review these do’s and don’ts. Otherwise, your entire digital marketing strategy could fall flat due to inadequate content. 

Read on to learn more!


A well-thought-out content strategy can help you appeal to consumers based on their distinct needs. Then, you can direct them to your product or service to generate leads and sales. Here are a few content marketing tips that can help boost your ROI.

Gather Research

About 80% of shoppers will make a purchase if brands offer personalized experiences. Before creating content, gather research. Understand who your customers are, what they need, and what they care about.

You can then create personalized content that caters to their needs and interests. 

Compile demographic, psychographic, and keyword research to better understand your target audience.

Create Quality Content

When developing a digital marketing strategy, always focus on quality over quantity. Provide customers with the helpful content they want.

In time, you could become a go-to resource or thought leader in your industry.


Search engine optimization (SEO) can help expand your online visibility. 

Optimize each post you create to start appearing for more online searches. 

Promote Posts

Once you begin creating content, share it! Create a promotional strategy as part of your business marketing plans.

You can use email marketing, SEO, and social media marketing to start. 

Be Consistent

Create a content marketing calendar to make sure there aren’t gaps in your content. Post on a schedule to keep engaging customers.

Track your results to determine what’s working before making adjustments, too.


A few simple mistakes could have a costly impact on your digital marketing strategy. Here are a few don’ts to remember when creating content. 

Prioritize Quantity

Don’t create content for the sake of content creation.

Instead, make sure you’re offering valuable information your customers want. Otherwise, they’ll take their questions elsewhere. 

Neglect Proofreading

Always proofread your content. Grammatical errors and typos could hurt your credibility otherwise.

Trying to Appeal to Everyone

Don’t try to appeal to everyone. Instead, determine who your ideal customers are and focus on a niche.

If necessary, segment your target audience into smaller buyer personas to create personalized content. 

Give Up

Don’t give up! Remember, content marketing is a long-term strategy.

It can take time before you begin noticing results.

Avoid Outsourcing

You don’t have to depend on the DIY route. Consider outsourcing your content creation needs.

Outsourcing to a business marketing agency can help you create an effective strategy without stress. 

Use Content Marketing to Grow Your Small Business

A strong content marketing strategy can help your business grow. Following these do’s and don’ts can help you create quality content without costly mistakes. Upgrade your digital marketing strategy using these tips today!

Need help with your small business marketing strategy? We’re happy to lend a hand.

Contact us today to learn more. 

Joshua Wendt Headshot

Josh Wendt

    100% Free BusinessHUB Account

    Get BusinessHUB Today

    Leave a Reply