5 Effective Content Marketing Trends to Try in 2022

content marketing trends

Over 4.4 billion people use social media of some form around the world. 

If you want to reach even just a tiny percentage of these people, you have to make sure you are staying up to date with the current content marketing trends in 2022. Since content marketing is constantly changing, changing with it is key.

As a business or company in 2022, you want to make sure you are embracing these changes. In 2022 specifically, you should be focusing on these specific content marketing ideas to promote your brand! 

Keep reading for 5 content marketing ideas to add to your strategy.

1. Short-Form Videos

One of the most popular content marketing trends in 2022 is short-form videos. This is what users create on TikTok, Instagram Reels, YouTube shorts, and more.

Short-form videos are typically anywhere from three to 30 seconds but can be up to a few minutes long.

Why are these so popular?

Short-form videos are popular because the short length of the video keeps users interested in watching the video for the entirety of it. That means that for every message you put in the video, a user will see it. Not only that, but they may even watch it more than once to see the message you are sending.

They are also popular because it is less of a commitment to sit down and watch a 10-second video than it is to sit down and watch a 10-minute video.

For your content marketing strategy, short-form videos can take the form of entertainment, follow trends that are popular at the moment, and provide value in the form of tips, tricks, how-tos, and more! 

It’s important to make sure that the short-form videos do have a purpose, though. Here are a few purposes of short-form videos:

  • Evoke emotions
  • Provide value
  • Entertain through humor 
  • Give advice
  • Promote your business

As long as you follow one of these purposes, your content marketing will add value to someone’s life.

2. Embrace Storytelling

In 2022, social media and content marketing are less about making the aesthetic beautiful and filtered and more about embracing the human aspects of life and humanity.

This means that storytelling has become a more popular medium for content marketing.

People want to see something that they can resonate with, whether it is something awesome they simply love or a pain point they struggle with. This is why it is also important to focus on evoking emotions in your audience. 

When thinking about the voice of your brand, being authentic and true to who you are as an individual or company will help with your storytelling in your content marketing.

3. Invest Time in Your Customers

While marketing used to be about what companies and businesses thought was best for them, it has shifted to be more about the customer. Not only does that benefit the customer, but it also benefits the company to ensure they are creating and advertising in a way that works.

So how can you do this?

  • Send out a survey over email about the customers’ needs
  • Ask questions and utilize the poll feature on Instagram stories 
  • Message customers on Instagram to see what they want to see more of from you
  • Talk to customers on Instagram stories directly 
  • Ask for feedback on receipts in stores (if you have one)

Once you ask for this vital feedback, you are able to develop content specific to what the customers want. This will generate more leads for you and satisfy your customers’ needs.

While it may seem like a lot of work, once you have the time investment out of the way, you will be able to create even better content for the future.

4. Start a Podcast

If you already have all of the other platforms like TikTok, YouTube, Instagram, Twitter, a blog, an email list, etc., it may be time to start a podcast.

Podcasts are not going anywhere in the near future, so spending time investing in starting a podcast will benefit your business. In fact, in 2021, 41% of Americans (including children above the age of 12) listened to a podcast in the last month.

That means that if you want to get your message across, almost half of America has the potential to hear it if you put it on a podcast.

5. Utilize Influencers for Marketing Purposes

Influencer marketing is becoming more and more popular on social media. Instead of putting advertisements on the radio or on the TV for people to see, the face of ads is switching to be more user-based and more human.

For instance, companies that want to promote a product can have influencers post about the said product on their own platforms. This way, the marketing reaches an entirely different audience than it otherwise would, especially if the company chooses to use multiple influencers for one specific campaign.

Influencers do not have to be someone with a million followers. Anyone with even a slight following can market a product! 

Use These Content Marketing Trends

Staying up with the times when it comes to content marketing trends is crucial for the success of your business.

If you want to continue to gain customers and increase your revenue, you’ll want to use these five tips for content marketing ideas to add to your strategy.

If you want more tips about your business, digital marketing needs, content marketing trends, or any other resources, check out our website. Here are more articles on content marketing specifically.


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