5 Ingenious Ways Accountants Can Use Instagram to Grow Their Business

Instagram for Accountants

In today’s digital age, the popularity and significance of Instagram cannot be underestimated. With over 1 billion active users, it’s become one of the most influential social media platforms for individuals and businesses alike. For accountants, a strong social media presence is essential, as it can help expand their reach, showcase their expertise, and build lasting relationships with clients. In this article, we’ll explore five ingenious ways accountants can use Instagram to grow their business.

Showcase your Team

A strong team culture is the backbone of any successful accounting firm. By highlighting the people behind the scenes, you can humanize your business and create a stronger connection with your audience. Here are some ideas to showcase your team on Instagram:

  • Highlight the team’s accomplishments, such as certifications, awards, or successful projects.
  • Share glimpses of team outings and events, such as holiday parties or team-building exercises.
  • Post behind-the-scenes photos or videos of your team working together to solve complex financial problems.

By showcasing your team, potential clients can get a sense of your firm’s personality and culture, making them more likely to choose you over competitors. For more insights on this topic, check out our article on marketing for CPA and accounting firms.

Share Tax Tips

Sharing tax tips on Instagram is an excellent way to demonstrate your expertise, provide value to your audience, and establish yourself as a thought leader in the accounting industry. Consider offering tips for business owners and individuals preparing taxes, highlighting lesser-known tax deductions, and educating your audience on updates to tax laws that may impact them.

By providing helpful and actionable advice, you can build trust with your audience and position yourself as an expert in the field. For more information on creating shareable social media content, read our blog post on how to improve the quality and shareability of your social media posts.

Leverage Instagram Videos

Instagram’s long-form video feature, is a powerful tool for accountants looking to create engaging and informative content. Consider using Instagram Video to share detailed explanations of complex financial processes or create how-to guides on budgeting and financial planning.

For example, you could create a series of videos that walk viewers through the process of preparing their taxes or setting up a retirement plan. Not only will this provide value to your audience, but it also showcases your expertise in the field. To explore other ways to use Instagram’s video features for business growth, check out our blog post on Instagram Reels.

Run Contests

Encouraging audience interaction is crucial for maintaining an engaged following on Instagram. One effective way to achieve this is by running Instagram contests. Offer giveaways related to financial education, such as free consultations, tax preparation services, or financial planning resources.

Before launching a contest, determine its goals – are you looking to increase engagement, gain more followers, or promote a specific service? This will help you tailor your contest strategy and measure its success. For further guidance on using social media for small business success, refer to our 7-step guide.

Partner with Influencers

Partnering with Instagram influencers can help accountants expand their reach and build credibility within their niche. Identify influencers that align with your brand, such as finance bloggers or small business owners, and collaborate with them to co-create content or offer financial education or business tips.

Influencer partnerships can expose your services to a wider audience and help establish your firm as an authority in the accounting industry. To enhance your overall social media strategy, consider using our Social Marketing product to streamline your efforts.


In conclusion, Instagram offers numerous opportunities for accountants to grow their business and showcase their expertise. By showcasing your team, sharing tax tips, leveraging IGTV, running contests, and partnering with influencers, you can create a dynamic and engaging Instagram presence that attracts new clients and builds lasting relationships. Don’t be afraid to experiment with different strategies and content types – the key to success on Instagram is staying flexible and adapting to your audience’s preferences.


How often should accountants post on Instagram?

Consistency is key for building an engaged following. Aim for at least one to two posts each week to maintain a steady presence on the platform.

How should accountants approach social media management?

Develop a content strategy that aligns with your business goals and reflects your brand’s personality. Use social media management tools to plan and schedule posts in advance, ensuring a consistent posting schedule.

What should accountants avoid posting on social media?

Avoid sharing any confidential client information or discussing political and controversial topics that may offend your audience. Focus on providing value while maintaining a professional tone.

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Josh Wendt

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